BRANDING FOR IMPACT
SEMINARs FOR REINVENTING HOW OTHERS SEE YOU OR YOUR BUSINESS
In this digital age, we are more transparent than ever before. Whether we are aware of it or not, defining images are being projected and interpreted in public and private spaces. Carrie Lannon suggests you leverage this phenomenon by re-inventing and activating an impactful brand for personal, company or organizational use. Presentation topics below can be customized for specific audiences and time frames:
In Personal Branding for Impact, Carrie brings her experience in marketing best-in-class brands to teach audience members how to discover and convey their optimal personal brand. People are making assumptions about you, but are they accurate? Are you regarded in a way that will support your business and life goals? Carrie reviews the most effective ways to combine appearance, digital presence such as social media, marketing collateral and communications into a brand image that reflects an individual’s unique skills and personality. Participants learn how to be distinctive and memorable. This seminar is valuable for career enthusiasts, business leaders, job seekers, and anyone wishing to enhance or reinvent how they represent themselves to the world.
“I attended the TSNN awards conference in Louisville and, for me, your session on “Transforming Your Personal Brand” was the highlight! I’ve found myself frequently thinking back to your personal and very inspirational story and have already recounted it to colleagues. It was amazing how you took this very big concept and made it digestible, relatable and actionable.”
VP, Event & Digital Marketing
National Home Builders Association
In Business Branding for Impact, Carrie invites audience members to consider their business brand and the positive impact that it can have on generating revenue. Because every brand evokes an image in the customer’s mind, it is crucial that it appeals to the desired target market. From Tiffany & Co. to Trader Joe’s, successful businesses have a strong identity that is easily defined, consistent and supported in all areas of the company. Visual identity, voice, language and digital presence are a few of the areas discussed as related to building a brand. Any organization, from start-ups to established companies, can leverage its brand to build trust, awareness and its customer base for business impact.
“Thank you for presenting at the board of directors branding meeting for Design Trust, Ltd., a national association for distinguished interior design CEOs. In the next few months, we expect to make great strides with our brand thanks to your facilitation. Your wisdom, “get it done” approach and ability to bring us to consensus truly accelerated the growth of our organization.”
Design Trust, Ltd.
Energizing the Company Brand demonstrates how successful businesses incorporate their brand values company-wide to create enthusiastic brand advocates. When a brand is understood as more than just a logo, team members become more engaged in supporting and representing it – to each other and customers. An organization that strategically activates its brand seizes the opportunity to distinguish itself from the competition. This presentation shares the techniques that thriving organizations use to leverage branding to attract new business, boost talent acquisition, increase retention and generate a more positive culture.
“What a delight to have you present “Energizing the Company Brand” to our Marketing and HR teams at Relativity. They found it inspiring. Several colleagues remarked on how it would influence their projects, which will only make our brand stronger. Thank you for making everyone feel like part of the discussion.”
Relativity, e-Discovery Software Solutions
About the Speaker
Carrie Lannon is a consultant who has worked with esteemed brands throughout her career, as an executive in both entrepreneurial and multi-billion-dollar corporate environments. She was the first national public relations director at ULTA Beauty, a 1000+ location store chain that was named one of America’s fastest growing brands by Forbes and Fortune media during her tenure. As Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc., she developed collaborations with brands such as Acura, Maxalto and B&B Italia. Carrie also led her own marketing and public relations agency for 12 years, specializing in brand activations for renowned companies including Tiffany & Co., Mercedes-Benz and Equinox Fitness Centers among others. She has presented to audiences from 10 to 2000 on the topics of marketing, branding and entrepreneurship. As a spokesperson, Carrie has appeared on ABC-TV’s “Shark Tank,” Crain’s Chicago Business online and numerous news and talk shows.
For more information on Branding for Impact presentations, please see our Contact page.