As both a corporate leader and agency owner, Carrie Lannon has guided brands to exciting new levels of visibility in both entrepreneurial and multi-billion-dollar corporate environments.
Prior to launching her current business, Lannon Consulting, Carrie created a public relations department for ULTA Beauty, serving as the first national public relations director for the 1000+ store chain. Over three years, she expanded brand awareness by delivering a 2000% increase in ULTA’s social media fan base to reach more than one million followers and a 900% increase in publicity. The brand was named as one of America’s fastest-growing brands by Forbes and Fortune media during her tenure.
Carrie also led her award-winning marketing and public relations agency, Lannon Communications, for 12 years. The firm specialized in brand activations for renowned lifestyle companies including Tiffany & Co., Mercedes-Benz, Burberry and Equinox Fitness Centers among others.
As Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc., Carrie developed a sponsorship department for its national consumer show division, which included the prestigious art fair The Armory Show New York. She grew sponsor revenue to over $1 million in her first year through collaborations with international brands such as Acura, Maxalto, B&B Italia.
Carrie has presented to audiences from 10 to 2000 on the topics of marketing, branding and entrepreneurship. She is an experienced on-camera spokesperson with broadcast experience on ABC-TV’s “Shark Tank,” Crain’s Chicago Business online and numerous news and talk shows.
BRAND EXPERIENCE INCLUDES:
Aveda Salons and Spas
BCBG Max Azria
Draper and Kramer/Palmolive Building (real estate)
Equinox Fitness Clubs
Jameson Development/50 East Chestnut (real estate)
Le Meridien Hotels
Magellan Development Group/Lakeshore East (real estate)
Marie Claire Magazine
Palladian Development/Mandarin Oriental Tower, Chicago (real estate)
Related Midwest/The Peshtigo (real estate)
Saks Fifth Avenue
Tiffany & Co.
Yves Saint Laurent