About carrie lannon
As both a corporate leader and agency owner, Carrie Lannon has guided brands to exciting new levels of visibility in both entrepreneurial and multi-billion-dollar corporate environments.
Prior to launching her current business, Lannon Consulting, Carrie created the public relations department for ULTA Beauty. She served as the first national public relations director for the 900+ store chain, which was named one of America’s fastest-growing brands by Forbes and Fortune media during her tenure. Over three years, she expanded brand awareness by delivering a 2000% increase in ULTA’s social media fan base to reach more than one million followers and a 900% increase in publicity.
Carrie also led her award-winning marketing and public relations agency, Lannon Communications, for 12 years. The agency specialized in brand activations for renowned lifestyle companies including Tiffany & Co., Mercedes-Benz, Burberry and Equinox Fitness Centers among others.
She gained additional brand experience as Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc., where Carrie developed a new sponsorship department for its national consumer show division. Sponsorship of the company’s shows grew to $1 million in the first year under her direction and included collaborations with international brands including Acura, Maxalto and B&B Italia.
Carrie has presented to audiences from 10 to 2000 on the topics of marketing, branding and entrepreneurship. She is an experienced on-camera spokesperson with broadcast experience on ABC-TV’s “Shark Tank,” Crain’s Chicago Business online and numerous news and talk shows.
BRAND EXPERIENCE INCLUDES:
Aveda Salons and Spas
BCBG Max Azria
Draper and Kramer/Palmolive Building (real estate)
Equinox Fitness Clubs
Jameson Development/50 East Chestnut (real estate)
Le Meridien Hotels
Magellan Development Group/Lakeshore East (real estate)
Marie Claire Magazine
Palladian Development/Mandarin Oriental Tower, Chicago (real estate)
Related Midwest/The Peshtigo (real estate)
Saks Fifth Avenue
Tiffany & Co.
Yves Saint Laurent